Andy Huang
Chief Business Development Officer (TaDa Gaming)
Interesting Facts
Gambling Experience:
25+ years
Favorite games:
Land-based casino and Fishing Shooting Games
Interests:
technology, jogging, music
What can you tell us about TaDa Gaming?
We have over 30 years’ experience in the gaming industry and we are still as passionate today about delivering excellence in casino entertainment across our constantly growing portfolio.
TaDa Gaming is built on innovation: when we began, games were played on consoles and so we have seen both evolution and revolution in the industry and have been a significant part of creating that change through always understanding the player perspective.
Today we are working to become a global brand, offering innovative and immersive content from Arcade, Bingo, Crash, Fishing-Shooting and Slots to classic Table Games, our gamification tools, and more.
We translate and localise our releases and ensure that we are culturally attuned to our different player bases. We also welcome partnerships that enable us to improve localisation, bringing that essential cultural understanding and know-how that delivers differentiation from the competition and a better experience for the players.
In just 12 months we have released over 50 different styles of games with unique features; we have created sequels and series; and developed gamification tools and a range of Apps. We have secured gaming licences to allow us to operate in regulated markets globally; increased our payment gateways; and signed with multiple new clients to give players unrivalled access to our portfolio. And we have only just started!
You also released a new concept with your TriLuck™ series this year: what does it bring to game evolution?
Many slots do not require any skills or offer any form of challenge: however, we believe that games should be learning engines as well as entertainment.
We incorporate features, mechanics and other elements into many of our releases to enable players to improve their gaming skills, working their way through challenges within the games to trigger the bonuses. Our series are developed for this reason: the gameplay evolves in each release and so every playing experience is enhanced by improved skills, knowledge and understanding.
Players work their way through the series, stick with a favourite and/or can cross-transfer their learning to other slots.
The ultimate version of this is our new TriLuck™ series launched in May.
The overarching concept behind each release in the series is three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for maximum wins.
Each release has a unique narrative and design but gives the same sizeable win potential and immersive play techniques that evolve with every round played. To date, 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon are available to play, with five more scheduled across the remainder of 2024 and nine in production for 2025.
Their immediate impact has been impressive across every KPI and especially in the uplift in rounds played and percentage increase in player sign-up across all releases. With 3 Lucky Piggy, the uplift of registered players increased by over 10% taking the player base to almost a quarter of a million worldwide in the first four weeks and still growing. Furthermore, betting volume increased by a healthy 5% in the first two weeks. Naturally, clients are delighted with the engagement levels these releases continue to generate and we have more titles in production.
Would you say TaDa Gaming is an innovative content provider?
Definitely, I would say we are innovative! We have a hugely diverse portfolio across theme, feature, win potential and playing style and we constantly assess how to redefine, improve and enhance our offering.
One of our innovative releases in Europe and LatAm is Ocean King Jackpot. It is a mobile-first, 100mph, Halloween-inspired, shooting, fish game full of mermaids, vampires and underwater creatures: plus some spectacular features including multipliers, surprise power-ups, a jackpot and a 3,000x max bet.
Non-stop action, a fabulous soundtrack and some of the crispest and most colourful graphics only add to the fun. Ocean King Jackpot offers both skill and challenge appeal. Different characters have different win potential so players can go for the small fish to get a low volatility experience or a bigger one to increase the number of wins. They can also choose the characters they want to hit/avoid and then use the settings and autoplay features so they can concentrate on understanding and developing their gameplay.
Crazy Hunter and Crazy Hunter 2 are also superb introductions to TaDa’s innovation. These Arcade games have multiple features and a huge variety of ways to win. Again, both are fully optimised for mobile play. The base game involves shooting at the towers the Monsters are standing on to trigger a bonus or feature.
Players use skill and strategy as each monster has a different payout value or triggers a specific multiplier, bonus or payout such as multipliers to 150x in Crazy Hunter Ice Dragon Trial, or in-game tools such as the Hammer in the Golden Boar Bonus Game.
With Crazy Hunter 2 even more characters and features, including Mayhem Missiles and Fireball attacks, ramp up the excitement; plus the fixed jackpots have seeds of up to 1000x. 1% of all real money bets are collected in a Jackpot ‘Pot’ and are distributed 70:30 between the progressive Grand and Major pots, which have no upper limits.
Both releases are fast-paced gameplay, highly visual and with great soundtracks for an all-encompassing experience. Feedback has been positive from operators, affiliates and players alike as these releases offer long rounds with multiple features. Each replay means you see or learn something new or trigger another level. Again autoplay is an optional feature in the settings.
However, we offer every theme and variety of playing style from Crash and Plinko to classic table games with a twist and so much more.
We also actively work with our partners to provide customisation and localisation of our content. Different cultures have specific forms of gaming, such as Jogo do Bicho in Brazil and Sic Bo in Asia. Whilst we localise all existing releases to acknowledge and appeal to different audiences, we also develop specific slots to introduce street games and gambling preferences to a new, online audience.
For example, we have designed our versions of both Sic Bo and HiLo to suit a more adventurous player, adding big prizes and jackpots respectively. The games are instantly recognisable to the native player but with added excitement and bigger win potential: for someone new to these Asian games, there is an immediate and significant level of attraction through novel entertainment plus the win potential.
Our players expect us to over-deliver with every release - and so do our casino clients. Gaming is a crowded market and differentiation is key. Our constant innovation gives ‘entertainment’ a new meaning.
What else can we expect to see from TaDa Gaming this year?
We are currently delivering a minimum of four new releases a month but we have ambitious plans to extend this. As our company is over 80% product-led, we are confident that this will happen.
We have a raft of original concepts such as Linking Jackpots and our new Dark Reels series which we are very excited about. Our new gamification tool GiftCode has been well received to date, with more tools in development. Our Roadmap is full of exciting new releases and TaDa fans and players can also expect our signature quality graphics and orchestral soundtracks, as demonstrated in our recent hit release The Pig House.
As CEO, can you share where players can access your slots and how many new markets you’re planning to enter across 2024/25?
Since we began our growth strategy in Europe we have secured a number of licences, including MGA (Malta Gaming Authority); Spelinspektionen - the Swedish Gambling Authority; and the Hellenic Gaming Commission; all of which allow us to offer our content across many regulated markets including Belgium; Italy; Greece; the Netherlands; and Scandinavia; with Eastern Europe, the UK and more currently on our radar and applications in hand for more gaming licences.
We are also establishing ourselves across LatAm. We have had particular success in Argentina, Brazil, Chile, Mexico and Peru with many clients but we still have room to grow.
We translate and localise our slots and, to date, we offer most releases in up to 20 languages with 100+ payment options. iGaming is a global industry and we are dedicated to becoming a global player.
Wherever you go in the world, there is some form of historic game that is instantly recognisable. It’s what people enjoy doing and we are determined to make gaming with us the most safe, enjoyable, challenging and entertaining TaDa Gaming experience every time.
For more information, follow TaDa Gaming on social media or visit www.tadagaming.com
