Interview with Christina Muratkina, Chief Innovation Officer at Onlyplay

About Christina

Christina Muratkina is a dynamic entrepreneur and the Chief Innovation Officer at Onlyplay, a prominent figure in the gambling industry since 2011. Her journey began as a programmer, where she honed her skills and developed a deep understanding of the technical aspects of the field.

Outside of her professional endeavors, Christina is a passionate enthusiast of gaming culture. From her early days playing Need for Speed and World of Warcraft to her current fondness for mobile match-3 games, she has always had a keen interest in immersive digital experiences.

Despite her digital interests, Christina also enjoys the thrill of traditional gambling, particularly in land-based casinos. Her love for technology extends beyond gaming, encompassing interests in sports, cars, and even frisbee.

In her personal life, Christina finds joy in her role as a mother to her daughter and takes pleasure in the company of her pets. She owns two Italian greyhounds, which indicates her gambling nature.

With a blend of technical expertise, gaming passion, and a love for life's various pursuits, Christina Muratkina continues to make waves in both the digital and gambling realms.

Hey there, Christina! Thank you for joining us. Let's brighten up the time a little bit, shall we? Piggy Tap is taking center stage in the online casino world. What's the secret sauce behind its success?

Hey, happy to be here! Well, Piggy Tap is no ordinary game. It's a TapGame™.

Until last year, we thought that fast-tap games were only popular in Asia. But last fall, the industry learned about Onlyplay's Piggy Tap, and from Rio de Janeiro to Seoul, everyone is talking about the new game. This TapGame™ is breaking all records for the number of bets. Streamers fall in love with it at first sight, and advertising agencies use it as a basis for promoting gameplay in casinos. This is the result of our love for the industry and deep market analysis.

We've managed to blend the thrill of gambling with the simplicity of tapping your way to victory. It has become a hit not only among the usual casino game fans, but also among the new TikTok audience. Who knew pigs could be so trendy?

Haha, indeed! Piggy Tap seems to be breaking the mold. How did you manage to hook such a diverse audience?

Piggy Tap has taken the gaming world by storm. As a captivating Tap Game, it boasts an impressive 96.98% RTP (return to player) with each session accumulating over 800 bets. Its irresistible charm is evident in its stellar 83% click-to-register rate in advertisements, cementing its status as a runaway success in the online casino realm.

It's all about keeping it simple. With Piggy Tap, all you gotta do is tap away and watch the magic unfold. It's like the universal language of fun – everyone gets it! Plus, we've sprinkled in some eye-catching graphics and a soundtrack that's catchier than a cold in winter. It's like catnip for gamers.

Simple yet effective, I like it! So, spill the beans, how does Piggy Tap work its magic?

Piggy Tap offers a thrilling and immersive experience through its super-fast clicker mechanic, providing players with a seamless tapping process. What sets Piggy Tap apart is its simplicity – it's a one-button game where nothing interrupts the tapping frenzy, not even bonus wheels or free spins. This mechanic ensures uninterrupted engagement, keeping players hooked for longer durations and driving higher levels of excitement.

Piggy Tap is a multiplayer game. Other players tap the same piggy with you. With each tap, you edge closer to victory. A certain amount from each bet is sent to Award pools. Players who were the last to smash the pig will share the Award amongst themselves. Those players who made the smashing tap that breaks the piggy take their wins. The bigger the bet, the bigger win awaits for the player. We've also thrown in some juicy features to keep things spicy. It's like a rollercoaster ride, but with pigs. Picture this: you're tapping away like there's no tomorrow, and suddenly, boom! You've hit the jackpot!

Sounds like a wild ride! Speaking of winning, what kind of bacon can players bring home with Piggy Tap?

Oh, the winnings are as sweet as honey! A lightning bolt icon can randomly fall out of the pig and fly into the mini slot. It activates and triggers the spinning of the reels, on which some number of free spins and a multiplier can fall out. The free spins are automatically activated, all the player has to do is keep tapping.

There's also Wheel of Fortune. Wheel of Fortune is launched with a horseshoe. During the game, a horseshoe may fall out as a result of many taps. The accumulation of these horseshoes sufficiently leads to the fact that at some point the wheel starts spinning. Players receive the respective bonus that appears on the wheel.

With Piggy Tap, players have the chance to rake in some serious dough with every tap. It's like finding treasure at the end of a rainbow – except the rainbow is made of bacon.

Mmm, bacon! Piggy Tap sounds like a feast for the senses. What makes it stand out from the herd?

Well, besides the fact that it's the coolest pig-themed game in town, Piggy Tap has its own vibe, you know? The soundtrack alone will have you tap dancing. And the visuals? Let's just say they're so eye-popping, you'll forget you're even playing a game.

Our team did a great job. An online tournament on more than 100 brands for one game is a brave decision, but it was worth it. Now the game is among the top 10 in terms of activity on many aggregators. Experts say that in addition to graphics, design, and mechanics, mobile compatibility and non-standard bonus calculation with its own multiplier played well. Every holiday, the game delights us with new skins. Patrick's Day, Easter, Valentine's Day - the Piggy changes. By the way, this is Piggy Tap 1.0 and we are already actively working on Piggy Tap 2.0, which will receive even more interesting updates.

I'm already tapping my toes in anticipation! Have you noticed any quirky player behaviors while they're engrossed in Piggy Tap?

Oh, you bet! Our game beckons players back with a mesmerizing allure, boasting a resplendent 64% return of players within the very first month. Each return is a testament to the indelible imprint Piggy Tap leaves, where every tap holds the promise of adventure anew.

We've seen players so immersed in the game that they forget to blink. Who knew pigs could be so mesmerizing?

It's like watching a piggy hypnotist! With Piggy Tap leading the charge, what's the future of fast games in the gambling world?

Fast games like Piggy Tap are poised to continue dominating the gambling market in the coming years. As players increasingly seek out quick, engaging experiences, games that offer fast-paced gameplay and exciting rewards will only become more popular. We're excited to see how the industry evolves and are committed to staying at the forefront of innovation.

In a world where attention spans are shorter than a pig's tail, players crave quick thrills and instant gratification. We're just here to deliver the goods – one tap at a time.

Amen to that! Lastly, spill the beans on Onlyplay's plans for 2024. What can we expect from you folks?

Oh, we've got some juicy stuff cooking! 2024 is all about pushing the envelope and raising the bar. We've got some top-secret projects in the pipeline, including new games that'll blow your socks off. Let's just say, the future's looking mighty bright for Onlyplay.

We have lots of cool slots planned. We're also preparing for the release of Piggy in Candy Land. Get ready for Piggy to travel to other mechanics and themes! At the SBC Summit we'll be ready to show off the new tapper. Stay tuned for more updates!

Exciting times ahead! Thanks a ton, Christina, for giving us a peek behind the curtain. It's been a blast chatting with you.

Anytime, my friend. Until next time, keep on tapping!