Bryam Jacquet
Head of Business Development, TaDa Gaming
First up, congratulations on the UKGC licence. Why was entering such a competitive market as the UK so important for TaDa Gaming?
Thank you. For us, the UK market is essential for several reasons. Our growth strategy is firmly focused on regulated jurisdictions, and we believe regulation will continue to become more rigorous across all gaming markets.
Being fully prepared for these standards gives us a solid foundation for long-term growth and makes us more attractive to operators globally. Our public licences help us build trust with both operators and players.
As one of the most mature and highly regulated markets in the world, UKGC approval acts as a real passport to legitimacy. It positions TaDa as a future-ready and serious partner for all stakeholders.
We’re also confident that our slots portfolio, gamification tools and especially our fish-shooting games offer a level of differentiation that appeals to ambitious UK operators. The market is competitive — but so are we.
You launched across several UK platforms on November 5th. How has the response been?
The reception has been very positive so far. Our go-to-market strategy is to first secure licences in regulated jurisdictions and only then begin full B2B development. This ensures every integration is compliant, secure and fully tested.
Strategic partnerships are vital when entering a new market, so we focused on established UK-facing operators and aggregators such as Midnite Casinos, Mr Vegas, ProgressPlay, SkillOnNet and Videoslots. Their local expertise, combined with our regulatory know-how, has already delivered encouraging results.
Which TaDa titles have resonated most strongly with UK players so far?
Two slots have delivered standout performance: Fortune Hook Boom and Devil Fire 2.
Our research showed that UK casual players are drawn to colourful visuals, strong characters and smooth animations, while experienced players appreciate layered mechanics, multipliers and high win potential.
Fortune Hook Boom is built around a relaxed fishing theme that hides explosive excitement. The visuals are powerful — even the spin button is a lifebuoy — and symbols range from frogs and fishing boats to beer pitchers and toolboxes.
Cash symbols appear as fish with individual values, ranging from 0.5x up to 1,000x. When a Wild lands, all cash prizes are collected, and the unique Capture Compensation Effect — the “Boom” — can add or upgrade symbols for massive win potential of up to 20,000x.
Devil Fire 2 delivers a completely different but equally engaging experience. A baby devil character guides players through a fiery world filled with flying gold piggy banks, bonus coins and collectible jackpots.
Jackpot symbols can land at any time and must be collected by Devil Wilds to unlock one of four fixed jackpots — all of which can be won multiple times in both base game and free spins. With win potential up to 14,000x, anticipation remains high throughout every session.
Is this success part of TaDa Gaming’s wider glocalisation strategy?
Absolutely. From the very beginning, we recognised the importance of understanding local players and market nuances. Our glocalisation approach focuses on global core mechanics paired with localised content.
In the UK, this means tailoring themes, volatility, mechanics, spin speed, session length and navigation — all while maintaining full regulatory compliance. This approach has already proven successful across Europe and Latin America.
When players recognise that a game has genuinely been designed with them in mind, engagement and excitement naturally follow.
What can we expect next from TaDa Gaming?
2026 will be a year of consolidation and growth. We’ll be unveiling our roadmap and showcasing our new gamification tool, Highlights, at ICE Barcelona, Stand S270.
We’re also launching an exciting branded collaboration, Fortune Yuri 500, supported by influencer partnerships across multiple markets, including the UK.
Our fish-shooting games campaign is gaining momentum, and we’ll continue expanding certifications and tailored releases for the UK market. It’s an exciting time for TaDa Gaming.
For more information, visit TaDa Gaming or contact [email protected].
