Exclusive Interview with Anthony Singer, CEO and Founder of High 5 Games
The SlotCatalog team introduce Anthony Singer. Anthony is CEO and Founder of High 5 Games (H5G). H5G is a veteran in gambling industry with more than 24 years since foundation and over 350 slots available. Their diverse and innovate products are available almost all over the world.
Anthony Singer, CEO and Founder of High 5 Games
Hi Anthony! Thanks for taking the time out of your busy schedule to speak with SlotCatalog. Firstly, tell us a bit more about yourself and High 5 Games.
Since founding High 5 Games (H5G) 24+ years ago, we have built an unrivalled reputation as one of the largest casino content providers in the gaming industry. We develop games for the land-based, online and social casino markets, with an impressive portfolio of over 350 slots that are enjoyed by players across six continents and in more than 150 countries.
With decades of experience in real money gaming, we’re completely focused on combining a unique range of game themes and math models to ensure our concepts provide an enjoyable gaming experience for players.
What’s been the main focus for H5G in recent months?
As well as launching a steady flow of new games to the market, we’ve set our sights on making our content available across as many online casinos across the globe. Thanks to our new Maltese license, we’re now live with many of the largest operators across Europe and United States, with our remote gaming server, VAULT, allowing casinos to directly integrate our slots seamlessly.
We successfully launched our games in the newly regulated market of Sweden and are building on our momentum in Scandinavia by launching into Denmark. The journey doesn’t end there, as we anticipate going to live in Spain and Italy and others in the coming months.
As well as launching a steady flow of new games to the market, we’ve set our sights on making our content available across as many online casinos across the globe.
What sets H5G slots apart from the competition?
Since we launched in 1995, we have maintained a strong-hold of the market throughout the industry’s digital transformation. Our deep knowledge and experience of the casino market have ensured we have a track record for developing content that really appeals to a wider audience. We have developed many proprietary methods to create many innovative new math models.
From refining our popular land-based titles for mobile web consumption to bringing exciting new innovations to the online environment, our slots continue to build layers of excitement for the players. Titles including Way Out Wilds, Silver Enchantress, Joker’s Riches and Secrets of the Forest have grabbed the attention of players all over the world and are our best-performing releases of 2019. With our extensive knowledge and experience in the industry, we have learned many of the successes as well as the pitfalls over the years.
H5G has a strong heritage in the land-based market, how are you utilizing this experience for the online environment? Do the games differ between the channels?
The way players consume games has not transformed drastically with the shift to online. The same core pillars to a successful game remain unchanged: engaging mechanics, attractive artwork and engrossing math models. Converting brick and mortar slots for HTML5 is a finely tuned skill that we have honed over many years of trial and error to create the best games possible. We have recently focused the innovative team to create a brand new batch of games that designed specifically for the online market and will continue to keep refining our new games to be the most ground-breaking in the industry.
Our strategy is to take best land-based games and repackage them for digital channels, bringing the best of offline and online experiences together.
Our strategy in recent years has been to take proven best practices of land-based games and repackage them for digital channels, bringing the best of offline and online experiences together. We’ve successfully optimized and lab tested over 200 slots for mobile and desktop with classic titles such as Da Vinci Diamonds, Golden Goddess, and Pixies of the Forest are proving how our best land-based performers are still relevant today in the online sphere.
You’ve just announced the launch of your latest game release, Beer Barrel Bash. What does the gameplay involve and are there any fun features included?
We’re extremely excited to welcome Beer Barrel Bash to our ever-growing slots portfolio. The game offers everything you’d expect from an Oktoberfest-themed game, with huge steins, bulky bratwurst, giant pretzels and even bigger prizes.
Players will undoubtedly enjoy the Lasting Loot feature which increases their chances of winning across multiple spins. They can also score symbols on the payline thanks to our unique Double and Triple Split Symbols and fixed Locked Wilds. These features combined with amazing true to life graphics will hopefully be a great success for our operator partners.
What upcoming releases and innovations can we expect from H5G in the near future?
There are lots of exciting things in the pipeline – so watch this space. You can be sure that our games will be available across more operator sites in the future, and we’ll also be adding some exciting original new titles to this space very soon. We have designed our games to perform very highly, and will not be satisfied until we can drive significant satisfaction to every player on every casino.