Bob Schuijt, founder of MB Consulting International INC, the exclusive online distributor of 2BY2 Gaming
We’re going to continue by giving the word to Bob Schuijt, founder of MB Consulting International INC, the exclusive online distributor of 2BY2 Games.
Hi Bob! Let’s dive right into the fun part, your upcoming releases. What can us players expect?
We are excited to release our latest innovative game, called “Loki Wild Tiles”. This game was an IP protected VLT land-based game hit in Norway, specifically developed for Norsk Tipping by LED Gaming. We collaborated with Betsson and revamped the game graphically to make the game more relevant and attractive for online gameplay in the Scandinavian markets. We expect to release this game via Quickfire on all Betsson operated sites within the next couple of months, and soon thereafter to all other Quickfire operators.
In Loki Wild Tiles, the wins are determined by the arrangement of symbols in a 5x5 matrix. 3, 4 or 5 matching symbols horizontally or vertically award a win. Winning symbols are removed, after which any symbols higher up fall down to fill in the empty spaces and new matches may occur. If 3 symbols match, the middle symbol is replaced by a wild symbol (“Loki”). With each consecutive win, the multiplier increases by one.
The Game also contains a free spin bonus round with a new paytable and opportunities to win additional free spins. We are very excited to bring this game to market with the input and expertise of a Scandinavian heavyweight operator like Betsson.
Following this game, we are releasing “Wild Krakatoa” which has a unique reel splitting feature. On any spin, when a full stack of Wild Krakatoa symbols appears on Reel 3, it will break into pieces and add an extra reel making the game to be 6 reels. The Player is paid for any winning combinations and is awarded one or more free re-spins with centrer wild reels (3 & 4) held in place. In addition, each bonus symbol awards a bonus amount. This game also contains an exciting free spin bonus round in 6x3 format with 2 wild reels and opportunity to earn additional free spins.
Looking forward to playing both of these releases! What about your previous productions, which is your personal favourite?
It is hard to pinpoint one game and label it as the most favourite production. Having released so many games over the years and constantly pushing the boundaries by introducing new game mechanics, allowed us to learn from past hits and failures. We incorporated this knowledge in our newer games, therefore constantly improving our games.
The recent releases of Fiery Kirin (Asian themed), Golden Tides (underwater theme) and Aztec Temple Treasures (Aztec themed) are a clear example of this. All of these games have been well received by all major operators and are performing very well across all gaming sites.
According to our SlotRank, Aztec Temple Treasures seems to have been especially well-received in most markets. Speaking about rankings, what’s your interpretation of the competitive landscape today?
There is an abundance of game content in the marketplace leading to reduced game lifecycle, while at the same time the regulatory costs have skyrocketed. Because of this, it is getting harder to get a good return on your investments. To overcome these obstacles, from a company and game distribution perspective, we are very focused on the following:
- Creating truly unique and great games, so operators will always launch your games.
When speaking to the operators, I always ask them for their honest feedback, good or bad. This allows us to respond to market changes quickly. Staying relevant with your games is extremely important in a saturated market.
- Working closer and more strategic with key online operators.
We are very engaged with them and in direct discussion to create bespoke games, offer limited exclusivity, do joint promotions, secure better game placements in their casino lobby, etc.
- Increasing our footprint globally by entering new markets, therefore increasing our revenues.
Latin America, Eastern Europe, USA and Asia are important markets for us to increase our presence.
With so many titles to choose between, why should we play the games released by 2BY2 Gaming?
We don’t clone our games and every game we launch has unique game mechanics.
Players know that and are excited to try out the new game mechanics when the new video slot games become available online. As mentioned previously, players do like the fact that we give them various choices on how they want to experience their bonus rounds.
The variation of the bonus rounds is definitely a big plus and an innovative feature. While on the subject of innovation, what’s your predictions for the future?
We are very excited about 5G becoming a reality globally in the very near future. Most gameplay nowadays is thru mobile gameplay. This is the main reason we added portrait gameplay to all of our newer games. Although the rapid development of HTML 5 has been a true transformation, keeping the load times below a certain threshold is still challenging for mobile gameplay, especially in Asia. This will change with 5G, allowing us to deliver an even greater playing experience to the players.
The possibilities of adding AI, Virtual Reality, Augmented Reality and meta game features with 5G speeds is extremely exciting for us.
We are concerned with the ever-increasing regulatory costs and the uncertainty of regulation in certain key markets. We do see good momentum in the USA and we are hopeful that more states will start regulating online gaming. 2BY2 Gaming is well-positioned to take advantage of this opportunity in the USA if and when this happens. We recently started discussions to partner with some key players in the USA.
Operators are getting more focused on providing localized content to their players. This is a challenge for all game content developers, including 2BY2 Gaming. Building a great game for let’s say the Swedish market, doesn’t mean this game is suitable for UK players. Balancing the costs associated with creating localized game content and delivering a good return on investment of such a game is a difficult balancing act.
This interview is coming to an end. We would like to thank both you and Shridhar for taking the time to talk with us at SlotCatalog. Is there anything you’d like to share with our readers before we say goodbye?
2019 has been an exciting year for 2BY2 Gaming with the release of many new games. We look forward to continuing to improve on our games and to bring exciting new game mechanics to the market in 2020. Expanding our footprint in Asia, USA and Latin America is a key focus for us in 2020 and beyond. Hang on tight players, there is much more great and exciting game content coming your way from 2BY2 Gaming!