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SlotCatalog Awards - Top release: January - June 2020

Once again, SlotCatalog lets the data speak to which were the most qualitative, popular and highly positioned casino game releases for the United Kingdom market during the first half of 2020.

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SlotCatalog Analytics Insights

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We’ve scanned 796 UK casinos. The 234 most popular casinos were selected to be included in the data set. The data includes games that were released between ’2020-01-01’ and ’2020-06-30’ and the Average SlotRank metric is based on the games rank between day 30 and day 60 after their release date.

 
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Piggy Riches Megaways

by Red Tiger

The January release from Red Tiger, which was the first collaboration between the RT and NetEnt really engraved its position in the casino lobbies for most markets. The balanced gameplay, luxurious theme and the use of the Megaways technology really ramped up the overall experience of this remake of the 10 years older classic Piggy Riches.

The expectations on this game were high, to say the least, but it’s safe to say that the development team carried these expectations without trouble and delivered a neat end product.

Released: 23.01.2020
 
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7s Deluxe

by Reel Time Gaming / Blueprint

In May, Blueprint Gaming released 7’s Deluxe (a port of Reel Time Gamings land-based classic SEVENS) which definitely caught the attention of a lot of United Kingdom punters. In a video slot market where increasing gameplay complexity and pristine visuals have been the trend it’s certainly impressive to have Blueprint Gaming entertaining us with simplicity and perfection. A big factor to the game’s popularity definitely lies in the connected Jackpot King feature.

Given the simplicity of the game, you might think that this kind of game would lose its traction after a month or two but that’s definitely not the case!

Released: 01.05.2020
 
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Age of the Gods Epic Troy

by Playtech

Playtech’s Age of the Gods jackpot franchise continues to conquer the United Kingdom Market and in late January it was time for Helen, Paris and Achilles to enter the spotlight, each with their own free spin feature. The jackpots definitely help to keep players’ on their toes as the base game max win is rather limited.

Once again, Playtech made sure that no UK punter forgot about their godly franchise as the game is visible at high positions in the lobbies of several high traffic casino brands.

Released: 30.01.2020

Read our FAQ to learn more about the SlotRank metric, the data selection and our methodology for this infographic.

uk4
Avg SlotRANK 32.41

Game release: 24.05.2020

uk5
Avg SlotRANK 34.61

Game release: 27.02.2020

uk6
Avg SlotRANK 35.19

Game release: 18.02.2020

uk7
Avg SlotRANK 37.80

Game release: 25.06.2020

uk8
Avg SlotRANK 38.58

Game release: 25.03.2020

uk9
Avg SlotRANK 39.20

Game release: 17.06.2020

uk10
Avg SlotRANK 41.22

Game release: 23.04.2020

Games not in Top 10, but still impressed us!

by NetEnt

Avg SlotRank: 45.67

Release date: 23.04.2020

by Blueprint

Avg SlotRank: 47.12

Release date: 19.03.2020

by Big Time Gaming

Avg SlotRank: 50.53

Release date: 19.06.2020

by Slingo Originals

Avg SlotRank: 65.83

Release date: 11.02.2020

by Gameburger Studios

Avg SlotRank: 89.41

Release date: 06.03.2020

Commentary to the UK rankings

Generally speaking, classics do very well in the UK and it’s not a surprise that Red Tiger’s excellent remake of the NetEnt classic Piggy Riches claims the first spot in the United Kingdom market. Blueprints 7’s Deluxe based on Reel Time Gaming land-based slot machine SEVENS, proves this point further. The bigger part of the remaining top positions is claimed by Playtech & Playtech Studios which also comes without surprise given their long time presence and strength in the United Kingdom market.

NetEnt studios have no release in the top10 (if you exclude Red Tiger that is), which is a bit surprising to us given their distribution strength. But let’s be honest, there has not been a release of the same magnitude as Dead or Alive 2 from them this first half of 2020.

How are the top 5 UK releases from 2019 performing today?

by Blueprint

Prev. Pos: #2

Avg SlotRank: 99.3696

Release date: 18.10.2019

View Graph

by Red Tiger

Prev. Pos: #5

Avg SlotRank: 168.522

Release date: 22.08.2019

View Graph

by NetEnt

Prev. Pos: #4

Avg SlotRank: 269.913

Release date: 07.03.2019

View Graph

by NetEnt

Prev. Pos: #1

Avg SlotRank: 359.304

Release date: 23.04.2019

View Graph

by NetEnt

Prev. Pos: #3

Avg SlotRank: 449.87

Release date: 16.05.2019

View Graph

Back in January 2020 we released an infographic over the most popular, sticky slot games released during 2019. Curious about how the top 5 United Kingdom 2019 releases are performing today?

The AVG SlotRank of the top 5 UK releases from 2019 is rather high compared to the other markets we’ve measured. The release that succeeded the best in this additional test of time is Blueprint’s Eye of Horus Megaways. Red Tiger’s Pirate’s Plenty Battle for Gold has also done okay, by British standards.

The other three NetEnt releases are still having some lobby positions but had a larger part rotated out.

Market Situation Overview

Market Situation 2019/2020

Game studios have brought fewer releases to the market in the first half of 2020 than the first half of 2019. The number of casino game releases is down by 22.26%. Is it due to the current world situation, a strong trend in quality over quantity or the peak of casino games? We’ll keep our conclusions regarding this decline for another analytical piece.

Commentary to SlotRank in general

SlotCatalog is tracking game lobby positions daily for over 40 different markets now. We often observe the same pattern for high-end releases. The release starts out on a high SlotRank at the release. Usually, it drops significantly after 2-3 months and after 6-7 months we often see the game lose more lobby positions.

Let's look at the Turn your Fortune rankings as an example. Released at the beginning of 2019, the game came with an original game mechanic and was ranked among the top 10 games of 2019 for the UK, Sweden and Germany. Six months after the release the UK SlotRank for Turn your Fortune was 100+ and now it has dropped to 500+.

Another common case is when a new game ranks high from the start for several markets. But after a couple of months, it declines in a lot of the markets but stays strong in one or two particular ones. Let’s have a look at Jackpot Raiders from Yggdrasil. This jackpot game was released in the middle of 2019 and reached a top 10 position for the Sweden market. The game’s popularity dropped in the UK and Germany but stayed popular and high ranked in Sweden.

The high SlotRank doesn’t have to mean that the game kept top positions in a lot of casino lobbies. In the case of Jackpot Raiders, it’s merely that one very strong Swedish casino (Swedish horse betting giant ATG) has kept the game at good positions. However, that positioning definitely provides the game with a large number of spins, even months after the release.

There are also rare scenarios when a game reaches its peak popularity several months after the game’s release. An example of this is Pragmatic Play’s January 2019 release, Mustang Gold.

Follow the slot rankings in real-time!

Our SlotRank numbers updates daily based on the games' positions in the casino lobbies. If you would like to follow the games' ranking in real time you can either check out our all time rankings, our Game of the Year rankings (365 days trailing) or our Game of the Month Rankings (30 days trailing).

Release dates are not our only verticals. You can also discover the game rankings of the most popular Megaways™ Games and our Jackpot slot rankings.

FAQ

What is SlotRank?

SlotRank is SlotCatalogs metric of ranking the geographical popularity of a given game, at a given time.

Each day, we crawl a huge number of casino sites for over 40 markets to discover which games they place in their casino lobbies. Some of these casinos have enough estimated traffic to be included in the SlotRank calculation, others will be excluded since their exposure towards players is small.

We aggregate the casino lobby data and distribute points to each game based on its positions in the crawled casinos. Points are distributed based on lobby position (where position 1 will give the most points) and then multiplied with a weight-multiplier.

The weight-multiplier is determined by the geographical popularity of the casino site, based on estimated traffic. For example, the largest UK casino will have full weight, and the least popular UK casino included in the ranking will have the smallest weight-multiplier.

What does the SlotRank metric have to do with the best slot games?

Online Casinos are very agile! If a specific game isn’t appreciated by players and does not generate enough action, the game in question will be moved down or removed from the casino lobby. Simply put, SlotCatalog is convinced that exposure is heavily connected with quality. Our SlotRank data can be seen as an index for casino games.

Which releases are included in the data selection?

In this Analytics Insight Infographic, we include all casino game releases in the first half of 2020. Simply put, we have included games released between the 1st of January and 30th of June 2020. The reason why we haven’t included games after the 30th of June in this report is that we want to have the data describe the quality and stickiness of the games, not the game providers distribution strength.

Why is the ranking based on day 30-60 SlotRank average methodology?

New games come and go. Some of the new games are entertaining, exciting and qualitative enough to keep their high position in casino lobbies even long after the release.

The reason why we’re basing our Analytics Insight Infographic on the 30-60 day SlotRank average methodology is:

• Highly established game providers have their games published in a large number of casinos quickly, and their games automatically get a chance to prove their quality to the players. If the release is appreciated by players’ it will stay at premium lobby positions.

• Lesser-known game providers might need some additional time to get their high-quality release discovered and appreciated.

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